I was invited to create an illustration for the 95th-anniversary commemorative panettone from Kopenhagen. My inspiration for the packaging came from the old tradition of hanging real fruits on Christmas trees. I explored the concept of 'fruit' in two ways: literally, by representing the apricot, and metaphorically, symbolizing the fruits of the seeds we planted throughout the year, the achievements we celebrate collectively during the holidays. I used Kopenhagen red to celebrate the 95 years of the brand and a dark shade of greenish-gray, offering a less conventional approach to the classic Christmas color duo. I combined this duo with vibrant colors to modernize the tradition. Finally, the gold elements add a touch of optimism, closing the year and illuminating the paths to 2024.
Artist Naíma Almeida | Artist Representation: La Baraque | Advertising Agency: Ginga | Creative Copywriting: Guilherme Ferreira, Leonardo Altoé, Bruna Azzolini | Art Direction: Rafael Sales, Rebeka Dubas | Planning: Ingrid Freitas, Elke Mendonça | Community Manager: Iara Vasconcelos | Project Management/Client Services: Isabel Reiss, Vitoria Alarcon | Management: Core® | General Direction: Francine Azevedo | Production Coordination: Viviane Simone, Bianca Medina | Post-Production Coordination: Bianca Medina, May Lopes
Photos and Stop Motion
Executive Director: Jan Strauss | Director of Photography: Matheus Bonafé | Photography Assistant: Tsuyoshi Uehara | Photography Assistant: Erick Diniz | Production Director: André Napchan | Assistant Director: Sofia Franco | Production Assistant: Bruna Postigo | Art Director: Julia Bispo | 1st Art Assistant: Stephanie Sobral | 2nd Art Assistant: Carol Cassiano | Props Master: Bruno Paes | Props Master: Pablo Castilho | Front Props Master: Lucas Rios | Food Stylist: Carol Ribas | Assistant Food Stylist: Giovanna Simões | Assistant Food Stylist: Paula Cinino | Client Services: Juliana Marek | Project Manager: Déborah Moreno | Creative Director: Jennifer Mantovani
Executive Director: Jan Strauss | Director of Photography: Matheus Bonafé | Photography Assistant: Tsuyoshi Uehara | Photography Assistant: Erick Diniz | Production Director: André Napchan | Assistant Director: Sofia Franco | Production Assistant: Bruna Postigo | Art Director: Julia Bispo | 1st Art Assistant: Stephanie Sobral | 2nd Art Assistant: Carol Cassiano | Props Master: Bruno Paes | Props Master: Pablo Castilho | Front Props Master: Lucas Rios | Food Stylist: Carol Ribas | Assistant Food Stylist: Giovanna Simões | Assistant Food Stylist: Paula Cinino | Client Services: Juliana Marek | Project Manager: Déborah Moreno | Creative Director: Jennifer Mantovani
Appetite Appeal Videos
General Direction: Sérgio Chvaicer | Scene Direction: Guilherme Cerquilho Nunes | Production Direction: Danielle Chvaicer | Producer: João Levy Laloni | Production Assistants: Beatriz Bernardes, Ícaro Chang | Editing: Maiara Monteiro
General Direction: Sérgio Chvaicer | Scene Direction: Guilherme Cerquilho Nunes | Production Direction: Danielle Chvaicer | Producer: João Levy Laloni | Production Assistants: Beatriz Bernardes, Ícaro Chang | Editing: Maiara Monteiro
3D Assets: Neopixel Digital
Making of Videomaker: Maiara Monteiro