Naíma Almeida - Macallan The Precious Gift

The Macallan – Gifting Campaign

The main theme of this campaign is the preciousness of time, specially how it relates with the The Macallan’s connection with nature and the value of time in the preparation of one of the most renowned whiskies worldwide. We worked with natural elements, visually expressed through the Cabinets of Curiosities, that represent the human being’s search to store over time his discoveries about nature.

On top of creating digital artworks, the Cabinets were physically built with hundreds of hand-painted wooden pieces representing Scottish nature, flavors and icons for each of the gifting dates such as Thanksgiving, Christmas, Dwali, New Year, Lunar New Year and Father´s Day.